Margin Calculator
The essential tool for pricing strategy and profit analysis.
Pricing Comparison
Margin: Calculated relative to the selling price.
Markup: Calculated relative to the cost price.
Master Your Profits with the Margin Calculator
The Kodivio Margin Calculator is a professional-grade tool for business owners, sales teams, and marketers. Finding the right balance between cost, revenue, and profit is critical for long-term sustainability. Our tool allows you to calculate gross margin, markup, and profit with single-point accuracy.
Expert Business Metrics
Gross Margin
Calculate the percentage of revenue that exceeds your cost of goods sold. This is your primary indicator of financial health.
Markup Strategy
Determine exactly how much you need to add to your cost price to reach a desired selling price or profit target.
Margin vs. Markup: The Definitive Guide
Confusing margin with markup is a common mistake that can lead to significant pricing errors.
Margin is based on Selling Price. If you sell for $100 and it cost $70, your margin is 30%.
Markup is based on Cost Price. If something costs $70 and you add 42.8%, your selling price becomes $100.
Margin Calculation FAQs
What is a "good" margin?
This varies by industry. Software often has margins above 70%, while retail and grocery may operate on margins as low as 10-20%.
Can I calculate for service-based businesses?
Yes. Simply input your hourly cost or project cost into the "Cost" field and your billable rate into the "Revenue" field.